A NOTE TO START SOMETHING GOOD
Francesca Jensen
An event, a launch, a new idea.
I’d love to hear what you’re working on.
Open the envelope to say hello.
A little about me
Hi, I’m Francesca. I connect brand strategy, storytelling and real-life experiences to help brands grow—and give people a reason to stay.
I love turning what makes a brand special into something people can feel, take part in and talk about. That might be a launch that brings the right people into a room, a partnership that opens a new audience, or an email that makes a customer feel understood.
With an MSc in Strategic Marketing from Imperial College Business School, I bring a commercial perspective to the creative work. I’ve delivered 160+ events at BON CHARGE, led growth at Aurea and helped launch Woo World, a women’s health platform. My experience spans the first introduction through to the next purchase: building awareness, acquiring customers and keeping them connected.
I’m as comfortable shaping the story as I am managing the budget, coordinating a team or making sure the details work on the day. I connect the ideas with the delivery, so each part of your marketing works towards the same goal.
What we can build together ↓How I can help
From a focused launch to an ongoing growth programme, I bring the strategy, relationships and organisation to move things forward.
01 / Brand strategy & storytelling
Clarify your positioning, audience and message, then translate them into campaigns and content that feel consistent wherever people find you.
Positioning · Audience insight · Launch strategy · Brand messaging
02 / Events & experiences
Bring your brand into the real world through launches, dinners, pop-ups and community experiences. I connect the creative concept with production, guest experience and follow-up.
Creative concepts · Venue sourcing · Guest lists · Event production
03 / Brand & B2B partnerships
Find partners with a shared audience and a clear reason to collaborate. Build relationships with brands, hotels, studios and retailers to create experiences and new commercial opportunities.
Partner outreach · Relationship management · Collaborations · B2B opportunities
04 / Community & loyalty
Create reasons for people to join in, return and bring someone with them. Connect recurring events, ambassadors and thoughtful communication to build relationships beyond a single interaction.
Community programmes · Ambassador initiatives · Engagement · Retention
05 / Campaigns & customer growth
Connect launches and experiences with social content, creator partnerships, email and CRM. Give new audiences a way in and existing customers a reason to come back.
Acquisition · Email & newsletters · Social storytelling · Customer journeys
06 / Budgets, delivery & measurement
Manage budgets, suppliers, schedules and the moving parts of a project. Set clear objectives, track spend and review results so the next activation builds on what you’ve learned.
Budget management · Supplier coordination · Project planning · Performance reporting
04 / Work with me
An event to remember? A launch to get people talking? A community you want to grow? Let’s bring it to life.