A NOTE TO START SOMETHING GOOD
Francesca Jensen
An event, a launch, a new idea.
I’d love to hear what you’re working on.
Open the envelope to say hello.
Marketing & digital
Strategy, content and campaigns that build discovery, engagement and lasting customer relationships.
Strategy / Content / Digital
The strategy, content and campaigns that help people discover a brand, stay interested and keep coming back.
Platform launch / Women’s health
Helped launch a women’s health platform connecting women with practitioners, personal stories and editorial resources. Contributions spanned the website, practitioner onboarding, content and community partnerships.
Explore Woo ↗
Growth marketing / Aurea
As Head of Growth, I worked across Shopify, email and creator partnerships. During the measured Shopify period, sessions rose 39%, conversion rose 29% and average order value rose 11%. We grew the brand 300% by launching events across London & Europe, and formed an ambassador program.
Editorial campaign / goop
Contributed to goop’s College Edit editorial campaign, bringing together curated content for a college audience.
Explore the College Edit ↗
Imperial College Business School
A customer relationship management report exploring Peloton through the lens of customer engagement and retention.
View report ↗
Imperial College Business School
A strategic marketing plan exploring a proposed In-N-Out expansion into Florida.
View report ↗
Imperial College Business School
Market research and strategic recommendations exploring brand loyalty and growth opportunities for alcohol-free beer in the UK.
View report ↗
Imperial College Business School
A digital marketing and SEO analysis of Stanley, with recommendations for the brand’s digital strategy.
View report ↗
Social media / Content & storytelling
Social content bringing product education, wellness topics and brand storytelling together, including creative work for Aurea.
Email marketing / Campaigns & CRM
Email campaigns spanning product education, launches, offers and seasonal storytelling, with examples from Aurea and Toad & Co.
Freelance website & personal branding / Kim Daw Art
I developed the personal branding and built a website to showcase Kim Daw’s artwork.
Explore Kim Daw Art ↗Writing / Editorial / Features
Selected writing on wellbeing, movement and women’s health, from brand editorial to long-form features.
04 / Work with me
An event to remember? A launch to get people talking? A community you want to grow? Let’s bring it to life.